Tips and insights from the blog team at Calliope - Presence in media for branding and polishing graphics, writing, social media, and online presence for yourself or your small business.

build your PERSONAL BRAND in 30 minutes

How do you stand out among peers? How can you communicate "YOU" in text messages, emails, social media etc.?



... and it's really easier than it sounds. 

STEP 1. Pick your colors

Choose ONE neutral color (take a look at your closet/dresser, is there a common neutral color that you find yourself wearing often? Use it!

Black, Grey, White, Beige, Walnut, Taupe, Sage, Charcoal etc.

Black, Grey, White, Beige, Walnut, Taupe, Sage, Charcoal etc.

Choose ONE accent color (a favorite or a complimentary color to your favorite) Yellow your favorite? Choose a purple. Blue your favorite? Choose a orange. 



STEP 2. Choose your fonts

Choose either a combination of a serif font and a sans serif OR a sans serif and a script/decorative. The internet is littered with font options. Unless you are looking for licensed font, you can find plenty of FREE options at or (some stipulate for personal use only... good for us this is personal branding). Be careful to use a juvenile or tacky typeface... we all know friends don't let friends use Papyrus or Comic Sans. 



STEP 3. Set guidelines for communications

Think about email headings, email signatures, justification (left, right, center), formatting (Bold, CAPITALS, lowercase, italicized), salutations (Respectfully, Best regards, Best, Yours Truly, Love, Lots of love, Hugs, Cheers, Ciao, See you soon, See you around, or goodbye in a different language). Either way, set guidelines or rules for how you will format any correspondence from now on. Consider using some of same words like "joy" "fulfillment" "blessing" etc.  Consider using the same filters on Instagram or Facebook to all of your pictures. Filters are a wonderful way to effortlessly and impact-fully differentiate your personal brand from common posts.  Lay these rules out on your phone in "Notes" or on "Word/Pages" and copy to your camera roll in your phone so you can easily reference when you forget. 



STEP 4. Do the edits

Now is the tedious part, go to your online accounts, all of them and make the necessary changes. Change all of your bio's and descriptions, your email signature and profile pictures. Make everything fit together as much as possible. 


Let us know how this process goes! We would love to hear in the comments.

Cheers Everyone!

Web Design Planner Print-ables

We have been in the land of HTML, CSS, CMS, #'s and padding... aka - A BUNCH of web design work. Sometimes I need a bit of a reprieve and get back to my roots. Design in its purest form = sketch. Enjoy!

Thought we would share our web design planners that we love to take on client consultations:

Here is a our Desktop Browser Planner:



Here is our Mobile Browser Planner:


We love to use these planners for client consultations because while we usually take diligent notes, sometimes the client likes to get their hands dirty and sketch out ideas and layouts for themselves. We have even sent these to clients before hand to sketch their ideas prior to meeting to everyone save time. 

We adore when clients have "wish lists" and this is also a great tool to keep the creativity channeled and not let it become a gaudy mess. Parallax images, animated text, fades, snap scrolling, OH MY! It can become too much. Showing the client how it will be too much before you get your hands dirty and do the hard work saves everyone time and frustration. 

So feel free to poach. Images are also pdf's here for quick printing.

Printable Desktop Browser Planner

Printable Mobile Browser Planner

christmas is coming

Everyone is up in arms about this red starbucks cup this week! Seriously! A red cup. I remember when kids at our private christian university were denied leadership positions for being in possession of a red (granted solo) cup. 

The fact is, even the "issues" that take up our newsfeeds every few days are all trends, and you never want to be caught unaware. So buckle your seatbelts. Below is a crash course in choosing your holiday cards this year. Oh, you haven't thought about cards yet? Well now is the time sister! 16 days away from Thanksgiving means you do not have long before all of those "domesticated" adults who have their crap together will be littering your mail box with their efficiency all the while exposing your procrastination!

PS- we even included a new font board that you can download for your desktop


wee bit of scot in ye? we are macgregor's after all


this beautiful winter peach will stand out next to the other cards on the buffet table. 


if you don't live in south florida like we do, bring some color to your winter with this great design trend. 


clean is in. clean is in. clean is in. 


so many of us don't know what to do with all of the adorable holiday cards we receive. Sending them ready made as an ornament or magnet make it easy to display.

all card images above are pulled from and

And take a gander at our newest font board. Already decked out for the holidays!