Everyone is in the business of personal branding, whether they realize it or not. As we're preparing for the holiday season at Calliope, we are recognizing this all the more!
When expecting houseguests, we always want to present ourselves well. We clean much more than usual, light scented candles, mow the lawn, stock the fridge, and fluff the pillows. We like to do whatever we can to help people feel welcomed and at home, and more than that, we try to put our best foot (feet?) forward.
Calling it "branding" may make it seem self-centered or disingenuous, but the act of putting forth an effort to prepare for guests is truly a benevolent gesture. If we are comfortable in our freshly cleaned and spruced homes, our guests will be comfy, too. At Calliope, we love the idea of creating an inviting sensory experience for visitors. Everything from the visual appeal of our decor to the fragrance within our homes will impact our guests in a positive way.
As a rule in personal branding and in welcoming houseguests, it's always best if we don't take ourselves too seriously. In an effort to put visitors at ease and bring smiles to their faces, one half of the Calliope core team made a list of some fun "house rules" that represent her family and let people know that her home is a place to enjoy.
Knowing who you are and presenting it to others in a fun and genuine way is an important foundation for enjoying what you do, whether it be in your professional life or in your own home. No matter your personal style—silly, messy, colorful, eclectic, modern—people will enjoy spending time in your home simply because it represents you.