blog

Tips and insights from the blog team at Calliope - Presence in media for branding and polishing graphics, writing, social media, and online presence for yourself or your small business.

Leave it to the Pros

Networking

It is probably pretty obvious that we make professional networking a priority at Calliope (see this previous blog post and about half of the posts on our Facebook page for examples), but what does that actually look like? Well, one of the most significant aspects of networking is giving people business. We don't pretend to be experts on everything and when it comes to things like printing, we leave it to our professional friends over at Able Printing. This brings them more income (duh) and helps to solidify our good rapport with them (bonus!).

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Don't Be an Amateur

One of our new clients, Traditionally Trendy uses a diligent, perfected (and top secret, shhh!) process for framing their Peppy Plomas. Like printing, framing is something we could certainly attempt from the comfort of our own home offices, but the finished product would pale in comparison to the professional and polished Peppy Ploma. But most importantly, the little bit of money we would have saved from our botched DIY project would be nothing compared to the benefit to our own and our client's businesses.

Utilizing and promoting other small businesses in your own business endeavors is a great way to live out your principles and build a professional network with endless possibilities for growth.

It Worked for Us

We can personally attest to the benefit of supporting fellow small businesses. Our business is growing quickly and has become successful without any paid advertising—seriously! Not only do we and our clients end up with a better product, but through it, we connect people who never would have otherwise crossed paths and build an organic network of generally amazing entrepreneurs and creators.

Stay posted for a fully redesigned site for Traditionally Trendy and some exciting updates as we venture into new territory at Calliope - Presence in Media!

Clients and the Season of Giving

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The winter holiday season is a time of joy, pretty lights, slightly cooler weather (at least in South Florida) and for many, racking up consumer debt. Boo! But, the principle of giving is still an important one to highlight, especially as the owner of a brand or business. Here are some tips for how and why to keep your clients in mind in the season of gifts.

It's important to prioritize.

As a small business owner, the top priorities should be your top customers, but even your once-in-a-while clients deserve some gratitude. 'Tis the season, after all! But more than that, putting forth an effort—no matter how small—is what will set you apart in the clients mind as a thoughtful, kind, generous and memorable business owner. Even if the gift is as small as a coupon that goes out in an email newsletter—if it's accompanied by a holiday greeting and an expression of thanks—it will stand out in your customer's mind.

It really is worth it.

Giving unselfishly, although a financial or time sacrifice initially will foster many rewards in the long run.

  • Your customers will gain respect for you and your business and associate your name with generosity.
  • It creates an environment of reciprocity—people are more willing to give you their business when they recognize your expression of gratitude.
  • People talk about the gifts they receive. This isn't a pastime that fades in adulthood. If you give a meaningful gift to someone, they will tell their friends about it!

What's most significant is those personal gifts that you seek out and purchase, make, or send specially to your most valued clients. Stay tuned for Calliope's next blog post for a great round-up of client gift ideas!