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Tips and insights from the blog team at Calliope - Presence in media for branding and polishing graphics, writing, social media, and online presence for yourself or your small business.

build your PERSONAL BRAND in 30 minutes

How do you stand out among peers? How can you communicate "YOU" in text messages, emails, social media etc.?

 

PERSONAL BRANDING

... and it's really easier than it sounds. 


STEP 1. Pick your colors

Choose ONE neutral color (take a look at your closet/dresser, is there a common neutral color that you find yourself wearing often? Use it!

Black, Grey, White, Beige, Walnut, Taupe, Sage, Charcoal etc.

Black, Grey, White, Beige, Walnut, Taupe, Sage, Charcoal etc.

Choose ONE accent color (a favorite or a complimentary color to your favorite) Yellow your favorite? Choose a purple. Blue your favorite? Choose a orange. 

 

 

STEP 2. Choose your fonts

Choose either a combination of a serif font and a sans serif OR a sans serif and a script/decorative. The internet is littered with font options. Unless you are looking for licensed font, you can find plenty of FREE options at dafont.com or 1001freefonts.com (some stipulate for personal use only... good for us this is personal branding). Be careful to use a juvenile or tacky typeface... we all know friends don't let friends use Papyrus or Comic Sans. 

 

 

STEP 3. Set guidelines for communications

Think about email headings, email signatures, justification (left, right, center), formatting (Bold, CAPITALS, lowercase, italicized), salutations (Respectfully, Best regards, Best, Yours Truly, Love, Lots of love, Hugs, Cheers, Ciao, See you soon, See you around, or goodbye in a different language). Either way, set guidelines or rules for how you will format any correspondence from now on. Consider using some of same words like "joy" "fulfillment" "blessing" etc.  Consider using the same filters on Instagram or Facebook to all of your pictures. Filters are a wonderful way to effortlessly and impact-fully differentiate your personal brand from common posts.  Lay these rules out on your phone in "Notes" or on "Word/Pages" and copy to your camera roll in your phone so you can easily reference when you forget. 

 

 

STEP 4. Do the edits

Now is the tedious part, go to your online accounts, all of them and make the necessary changes. Change all of your bio's and descriptions, your email signature and profile pictures. Make everything fit together as much as possible. 

 

Let us know how this process goes! We would love to hear in the comments.

Cheers Everyone!

Web Design Planner Print-ables

We have been in the land of HTML, CSS, CMS, #'s and padding... aka - A BUNCH of web design work. Sometimes I need a bit of a reprieve and get back to my roots. Design in its purest form = sketch. Enjoy!

Thought we would share our web design planners that we love to take on client consultations:

Here is a our Desktop Browser Planner:

 

 

Here is our Mobile Browser Planner:

 

We love to use these planners for client consultations because while we usually take diligent notes, sometimes the client likes to get their hands dirty and sketch out ideas and layouts for themselves. We have even sent these to clients before hand to sketch their ideas prior to meeting to everyone save time. 

We adore when clients have "wish lists" and this is also a great tool to keep the creativity channeled and not let it become a gaudy mess. Parallax images, animated text, fades, snap scrolling, OH MY! It can become too much. Showing the client how it will be too much before you get your hands dirty and do the hard work saves everyone time and frustration. 

So feel free to poach. Images are also pdf's here for quick printing.

Printable Desktop Browser Planner

Printable Mobile Browser Planner

Designer Hack - For the font hoarder in all of us

If you are a designer or lover of fonts like us, you know how easy and tempting it is to download hundreds of fonts. We can spend hours on free font sites like dafont.com, 1001fonts.com, fontspace.com when we only allotted 30 minutes of font lust before digging into the design work.   3 enticing options become 30 "I Just Can't Choose!" and suddenly your downloads folder is filled with enormous amounts of typography.

Seeing the font with the actual content... the form and shape of each word and paragraph determine if the font will work for the project. Even though some clearly will not work, you want to come back to it... like a left behind puppy at the pet store (I will come back for you Lassie!). How do you remember those long lost puppys, hidden gems that didn't work that time... but could work soon?  I had to find a way to make this easy and seamless. My solution?

A FONT BOARD!

I created a font board. We have all seen them, on Pinterest... "Halloween Fonts" and a list of adorable fonts that any designer worth their salt would never use unless it was for a kids party. (That is NOT to say that I do not LOVE me a novelty font... there may or may not be "Perry Hotter" on my computer... I plead the 5th... even a dementor will not make me talk.)

Even as handy as this image was... my computer would slow down with the additional program running, resulting in expletives and grunts that no lady of proper birth should mutter. So, I pushed my idea further

MY DESKTOP BACKGROUND

I put that baby on my desktop as the background. Now all I have to do is minimize or go to a "hot corner" and I have a quick view of my favorite fonts. 

Now... my addiction is real. I absolutely have to make new font board every few months because of the sheer size of new font acquisitions and sometimes, old favorites tend to fall out of favor. 

The point is... find a simple, easy, clean, and seamless solution to help. And designers... make your own font board and see how it changes the flow of your font searches.